Jeff Bezos takes on Elon Musk - Beinteractivegroup

Billionaire and Amazon CEO Jeff Bezos has reached a historic milestone with the launch of his first 27 satellites in Amazon’s Project Kuiper, marking the start of a direct offensive against Elon Musk’s giant Starlink.

A batch of Amazon satellites is hitching a ride to low-Earth orbit, marking the biggest stride yet in the tech giant’s efforts to join a race to blanket the planet in connectivity beamed from space.

— CNN (@cnn.com) 2025-04-29T00:51:30.984Z

This colossal project aims to establish a collection of over 3,200 satellites in low-Earth orbit, with the ambition of competing in the strategic sector of global Internet via satellite.

The founder of Amazon wants to make his mark in a market hitherto largely dominated by Musk and his Starlink network, which boasts several million subscribers across the globe.

Although SpaceX has opened up a considerable gap, Amazon intends to prove that there is still time to reshuffle the cards in an exploding market.

Valued at over $10 billion, the Kuiper project is a veritable declaration of economic and strategic war on Elon Musk.

By positioning its satellites slightly lower than those of Starlink, Jeff Bezos aims to offer increased connection speeds and reduced latency, two major assets in winning over new customers.

To meet this challenge, Amazon has secured 83 rocket launches from several partners, including United Launch Alliance, Arianespace and Blue Origin, Bezos’ own space company.

Amazon faces a major challenge: Elon Musk and SpaceX have a head start of several years in deployment, operational experience and profitability.

In an attempt to destabilize the empire that Musk has consolidated with thousands of satellites, Bezos will have to rely on innovation, flawless execution and an offensive pricing policy.

The confrontation between Bezos and Musk for domination of the space Internet has only just begun, but so has the balance of power between two of the most powerful billionaires of our time.

This content was created with the help of AI.