KISS sells its catalog for $300M!

Rock icons Kiss have signed a landmark deal with Swedish company Pophouse Entertainment Group to ensure the preservation and adaptation of their legacy for the digital age. The deal is rumored to be worth in excess of $300 million.

KISS Sells Catalog, Name & Likeness to Hologram Company for $300 Million | Click to read more https://t.co/vLcQLMu1yx

— TMZ (@TMZ) April 4, 2024

In a landmark deal, Pophouse Entertainment Group has acquired the KISS catalog, brand and intellectual property.

By combining the musical heritage of KISS with the latest technological advances, the company aims to create an unforgettable experience for fans of all ages. Pophouse Entertainment is already renowned for its ABBA Voyage project, a holographic experience featuring Swedish band ABBA. This experience offers a virtual concert in which the band members are represented as holograms, performing their greatest hits. This allows fans to rediscover the essence of ABBA and enjoy their musical performances in an innovative and immersive way.

According to Per Sundin, CEO of Pophouse Entertainment Group, several projects are in the pipeline for the band, including a biopic, a documentary and a unique avatar show experience.

The latter, planned for the first time in North America, has been announced for 2027, although details remain confidential for the time being.

The partnership kicked off at KISS’s final farewell concert in New York, at Madison Square Garden, on December 30.

George Lucas’ Industrial Light & Magic, in collaboration with Pophouse, unveiled digitized avatars created by the band. The high-fidelity images hint at future digital performances, building on the success of Pophouse’s holographic events.

Gene Simmons, co-founder of KISS, has announced the end of the band’s tours with their famous traditional make-up, signalling the start of a new era. This period will be distinguished by innovative, digital shows, Simmons promises!