Lewis Hamilton becomes ambassador for Dior

Formula 1 driver Lewis Hamilton is now Dior’s brand ambassador and will be guest collaborator for a special lifestyle capsule collection in the Spring 2025 collection.

Dior Taps F1’s Lewis Hamilton as Ambassador, Reveals Guest Capsule Collection https://t.co/xa1FiAQUXs

— The Hollywood Reporter (@THR) July 16, 2024

This upcoming collection will be created by Hamilton in collaboration with Kim Jones, the artistic director of Dior’s men’s collection.

It will include loose-fitting jeans, knit tops, fleeces and sweaters.

The sporty side of Hamilton, who, in addition to Formula 1, loves extreme sports and in particular has been snowboarding every year for several years, will certainly be reflected in this collaboration for the Lifestyle capsule, centered on skiing and snowboarding.

According to Kim Jones, the inspiration for their collaboration comes from a shared love of nature, a desire to celebrate Africa, and an interest in the craft processes and techniques that unite African artisans.

This combination is sure to bring a unique and sought-after touch to the collection!

Hamilton and Jones have actually been very close since they met at Paris Fashion Week in 2016.

Hamilton is no newcomer to the fashion world. He created his own clothing line, Plus 44, named after his racing number, and has also collaborated with Tommy Hilfiger.

Hamilton and Jones hope this partnership will continue at Dior for many seasons to come!