NBC Star Offers $1M Reward to Find Her Kidnapped Mother

Savannah Guthrie, a co-host of NBC’s Today, released a new video appeal announcing that her family is offering a $1 million reward for information leading to the recovery of her mother, Nancy Guthrie, who investigators believe was abducted from her home outside Tucson.

In the clip, Guthrie makes a direct plea for new leads as the case enters its fourth week and public tips begin to slow. «Someone out there knows something that can bring her home,» she says. «We are begging you to please come forward now.» Guthrie adds, «We still believe in a miracle.»

In the same message, she acknowledges the family’s fear about how long her mother has been missing, saying, «She may be lost. She may already be gone.»

Nancy Guthrie, 84, was last seen the night of January 31 and was reported missing the next day after she failed to show up to church, prompting a search that quickly escalated into a suspected kidnapping investigation involving local authorities and the FBI.

Investigators have said a masked individual appeared outside her home on surveillance imagery, and drops of her blood were found on the porch, details that intensified concerns about foul play and potential injury.

Authorities have also emphasized medical urgency, noting she requires daily medication. Early in the search, the family posted video messages addressed to whoever might be holding her. In one of those appeals, her son Camron Guthrie said, «Whoever is out there holding our mother, we want to hear from you,» adding, «We haven’t heard anything directly. We need you to reach out and we need a way to communicate with you so we can move forward.»

The reward structure has expanded as the investigation has grown. In the early phase, federal authorities announced they were jointly investigating the case and offered a $50,000 reward tied to information that could lead to Nancy Guthrie’s recovery and the arrest and conviction of anyone involved.

That figure later increased, with the FBI raising its reward to up to $100,000 and releasing additional images connected to the case, including details related to items seen on the suspected figure. Now, Savannah Guthrie’s family has layered on a separate, far larger incentive: $1 million for information that leads to her mother’s recovery. In her newest video, Guthrie underscores that the goal is answers and, if possible, a safe return, saying the family needs to know where she is no matter what.

Investigators have released and discussed surveillance material that has also fueled online speculation, particularly because some images appear to show the figure with different accessories across different frames.

Authorities have cautioned the public against drawing firm conclusions from those differences. The sheriff’s department has explicitly warned that the images do not include an attached date or time stamp, making it impossible to confirm whether they were captured on the same night or on different days.

That clarification became a key recent development because it addressed a growing theory that the person seen on surveillance may have been near the home days earlier. Officials have said any such assumption cannot be verified from the images alone. At the same time, investigators continue to treat the masked figure as central to the inquiry, and they have urged anyone who recognizes clothing, gait, or behavior to come forward.

The case has generated a large investigative footprint. Authorities have said thousands of tips were received in the initial surge, with hundreds of personnel involved across agencies, while the family has tried to keep attention on the search as leads become harder to generate.

In a separate public message earlier in the month, Savannah Guthrie addressed the reality that ransom-related claims can be manipulated and insisted on proof before engagement, saying, «As a family, we are doing everything that we can. We are ready to talk.

However, we live in a world where voices and images are easily manipulated. We need to know without a doubt that she is alive and that you have her.» Investigators have also taken steps to separate genuine leads from noise, including dealing with at least one alleged imposter message tied to ransom claims, according to federal court filings referenced by authorities.

In her latest appeal, Savannah Guthrie balances hope with fear, using the $1 million announcement as both a public wake-up call and a final push to reach someone who may be holding back information.

She also describes the emotional stakes of time passing without resolution. In the same Instagram message where she announced the reward, she said, «She may already be gone,» adding, «She may already have gone home to the Lord that she loves and is dancing in heaven.»

The family’s strategy now hinges on generating a new tip that breaks through the investigative plateau: a witness who saw a vehicle, a neighbor who noticed a pattern, or someone who recognizes the masked figure.

For authorities, the reward is meant to sharpen focus and produce verifiable leads, not speculation, as the search for Nancy Guthrie continues.