Super Bowl: Bye Pepsi and hello big changes for halftime!

The iconic Super Bowl halftime concert will change its face starting in 2023 as Apple Music is now the presenting sponsor replacing Pepsi.

See you in February. #SBLVII pic.twitter.com/XhaaYnvuk0

— Apple Music (@AppleMusic) September 23, 2022

Pepsi had been the presenting sponsor for the past decade, but the soft drink was outshone by… music, which is much more in keeping with the halftime show…

The Super Bowl halftime show is symbolic, and even individuals who don’t keep up with the NFL will position themselves in front of the TV to watch it.

It’s worth noting that last season’s halftime hit hard with colossal performances by Dr. Dre, Snoop Dogg, Eminem and 50 Cent .