Soccer player (NFL). Marketable rating: 47/100
9. Sam Kerr
Credit: Jack Gruber-USA TODAY Sports
Soccer player (soccer). Marketable score: 48/100
8. Alex Morgan
Credit: Troy Wayrynen-USA TODAY Sports
Soccer player (soccer). Marketable score: 48/100
7. Virat Kohli
Credit: Cover-Images
Cricketer, Marketable score: 49/100
6. Naomi Osaka
Credit: Danielle Parhizkaran-USA TODAY Sports
Tennis player. Marketable score: 52/100
5. Lionel Messi
Credit: Vincent Carchietta-USA TODAY Sports
Soccer player (soccer). Marketable score: 53/100
4. LeBron James
Credit: Jayne Kamin-Oncea-USA TODAY Sports
Basketball player (NBA). Marketable score: 59/100
3. Lewis Hamilton
Credit: Jerome Miron-USA TODAY Sports
Formula 1 driver. Marketable score: 65/100
2. Serena Williams
Credit: Geoff Burke-USA TODAY Sports
Tennis player. Marketable score: 68/100
1. Cristiano Ronaldo
Credit: Witters Sport-USA TODAY Sports
Soccer player (soccer). Marketable score: 91/100