
Tesla’s reputation is closely tied to the image of its CEO, Elon Musk. However, the one who was once hailed as a visionary entrepreneur is now plunged into multiple controversies that harm the brand.
A significant decline

The situation at Tesla is becoming increasingly unstable, the company having experienced a significant decline in its stock value for some time, mainly due to serious internal problems related to its CEO, Elon Musk, which are strongly damaging its image.
Certain parts of the vehicle

The latest setback concerns the Cybertruck, whose deliveries have been suspended, according to the site Electrek, after several customers reported that certain parts of the vehicle were coming loose.
Technical failures

This problem with Cybertrucks is not an isolated incident. Since launch, these vehicles have been criticized not only for their controversial design, but also for frequent technical failures: locked doors, neglected finishes, defective batteries and unreliable electronic systems.
A risk to safety

The fact that some parts are literally falling off the vehicles represents not only a risk to safety, but also a blow to Tesla’s reputation, which had presented the Cybertruck as a revolution in the automotive world.
Manufacturing defects

More generally, quality issues seem to be rooted at Tesla. For several years, customers have been denouncing manufacturing defects on various models, ranging from irregular paint to inaccurate body alignments, including faulty touch screens and frequent Autopilot failures.
The competition

These flaws, long tolerated due to the brand’s «innovative» status, now weigh heavily, especially with the rise of competition, which now offers quality products that are competitive on the market.
The infamous 'Nazi salute'

Tesla’s reputation is closely linked to the image of its CEO, Elon Musk. However, the one who was once hailed as a visionary entrepreneur is now plunged into multiple controversies that harm the brand. Musk was notably filmed making a ‘Nazi salute’ during Trump’s inauguration, a gesture that provoked widespread outrage worldwide, although he denied any intention behind the gesture.
Disturbing messages on X

Rather than calming the controversy, the billionaire intensified it by relaying on X several far-right contents, conveying very disturbing messages.
A large boycott... and a strange infomercial

These public stances have seriously tarnished the image of Musk and his companies, with Tesla being the most affected. The brand is experiencing a significant decline in sales worldwide and is facing a large boycott. In response, Musk and Trump have even recently launched a Tesla infomercial live from the White House lot!
Indignation

Influential figures, partner companies and numerous customers have expressed their indignation, some going so far as to resell their own Tesla and actively calling for a boycott of the brand.
Flashy and particularly aggressive

The flashy and particularly aggressive entrance of Elon Musk in the American government has accentuated the ambient unease. He is leading an intense lobbying effort for the benefit of his companies, particularly in artificial intelligence, energy, space exploration, and transportation, while imposing severe cuts in crucial departments for citizens. This involvement is largely perceived as a will to increase his power, fueling mistrust, reinforcing his image of a disconnected leader, and tarnishing, by rebound, that of his companies.