If you haven’t heard Trump brag about the impressive numbers of his audiences for his inauguration on January 20th, there’s an obvious reason.
A significant decrease
The television audience figures for Trump’s inauguration show a significant drop compared to those of Biden, reaching almost 30% less than those of the former Democratic president received in 2021.
The data
Recently published data reveals that the event was largely ignored…
Largely Ignored
…recording a 27% decrease in viewership compared to the inauguration of Joe Biden, which took place on January 20, 2021.
27%
Donald Trump’s inauguration, also on January 20, was followed by more than 24 million viewers in the United States. In comparison, Joe Biden’s inauguration in 2021 attracted nearly 34 million people in front of their screens. This marked difference of nearly 10 million viewers represents a significant decrease of 27% for Trump.
The Political Climate
Trump’s inauguration seems to have generated less public interest and attracted reduced media attention, despite the communication efforts made by his team. This may reflect the current political climate and the low enthusiasm of the population towards the newly elected president, apart from his devoted base of supporters.
Exceptional circumstances
In contrast, Joe Biden’s inauguration, who won the election against Donald Trump amidst a context of strong political polarization and after the significant events of January 6, 2021, generated keen interest due to the exceptional circumstances surrounding his rise to power.
A cold wave
The outdoor event of the 2025 inauguration ceremony has been canceled by Trump and his team due to… a cold wave hitting the Washington region.
No Alternative
This decision left supporters who had traveled with no alternative, forcing them to return home without participating in the planned festivities.
His spectacular beginnings
One thing is clear: Trump generates much less interest than during his spectacular beginnings in politics, when he defied the odds by defeating Hillary Clinton.
6 million more
At the time, his inauguration attracted 30 million viewers, which is 6 million more than his official entry into office in 2025.
Barack Obama
It should be noted that in 2009, Barack Obama’s first inauguration attracted 38 million viewers. Obama set a record unprecedented since the early 1980s.