Walmart heiress implicated in anti-Trump protests

One of Walmart’s heiresses, billionaire Christy Walton, drew the ire of the Trump camp and its supporters by calling on Americans to take part in the vast “No Kings” protests held on June 14.

Billionaire Walmart Heiress Promotes Nationwide Anti-Trump Protests

— Forbes (@forbes.com) 2025-06-11T11:32:26.160Z

Her message was featured in a full-page ad in the New York Times, where she issued a strong warning to Donald Trump ahead of the upcoming protests.

These anti-Trump protests, in all 50 states, were held on the same day as the big military parade organized by the Trump administration to celebrate the army’s 250th anniversary, a date that also coincides with Donald Trump’s birthday.

As tensions between Walmart and Trump intensified in recent months, the administration imposed tariffs that prompted Walmart to announce an inevitable price hike due to decisions made from the Oval Office. Furious, Trump had reacted on Truth Social by threatening the company with the words “EAT THE TARIFFS”. Joe Pennington, Walmart’s global press director, quickly clarified to Forbes that the ad paid for by Christy Walton was not “endorsed by Walmart”.

Despite this, calls for a boycott of Walmart quickly emerged on social networks, particularly on X, where many people strongly challenged Christy Walton and the company itself. This mobilization also provoked reactions in Trump’s entourage, notably from Roger Stone, Representative Anna Paulina Luna (Republican from Florida) and White House Special Advisor Kari Lake.

Whether MAGA supporters like it or not, these massive demonstrations, with over 1,800 protests across every state, sent an unequivocal message to Donald Trump.

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