“We all get older.”
“We all age and part of that is being comfortable [in our skin],” he told People.
While beauty and grooming routines and habits sometimes seem to be a taboo subject for men, Jonas wants to deepen the conversation about how men can and should take care of their skin, too. That’s why the musician partnered with Xeomin, an injectable cosmetic that smooths fine lines with a unique purified formula that removes unnecessary proteins, for his new campaign Beauty on Your Terms.
“We can be open and honest about it and be confident and not shy about telling our truth,” he said.
“Personally, I care a lot about what I put in my body, and with a cosmetic treatment like this, I wanted to be aware of what was in there,” he said, adding that after talking with the brand and his own health care provider, he felt good about diving into the partnership.