![Record ratings for Super Bowl LVIII](https://cdn.buminteractif.com/2024/02/Taylor-Swift-GettyImages-2004247309-1.jpg)
Did the Taylor Swift Effect make this year’s Super Bowl the most-watched broadcast in U.S. TV history?
Who’s to say, but … maybe! https://t.co/mKksth6sZv pic.twitter.com/pljY6xB7M4
— Rolling Stone (@RollingStone) February 13, 2024
The 7% increase in viewers testifies to the NFL’s unwavering appeal, as well as its growing importance in entertainment and culture.
![](https://cdn.buminteractif.com/2024/02/Superbowl-GettyImages-1996271926-1-1.jpg)
The Super Bowl was held for the first time in Nevada’s game capital. The Kansas City Chiefs won their second straight championship, beating the San Francisco 49ers 25-22 in overtime.
Audiences peaked at 12.6 million for the halftime show, featuring R&B superstar Usher and guests including Lil Jon, Ludacris and Alicia Keys.
![](https://cdn.buminteractif.com/2024/02/Usher-Alicia-Keys-GettyImages-2003985003-1-1.jpg)
And let’s just say the passionate romance between Travis Kelce and Taylor Swift didn’t hurt!
![](https://cdn.buminteractif.com/2024/02/Taylor-Swift-GettyImages-1996273044-1-1.jpg)
![](https://cdn.buminteractif.com/2024/02/Patrick-Mahomes-GettyImages-2006765240-1.jpg)
A Super Bowl we won’t soon forget!